Brand Heritage

LGBTQ pride thrives at Wells Fargo

Tim Hanlon and other employees advocated for a more LGBTQ inclusive community at Wells Fargo in the 1990s.

Why Y2K wasn’t the OMG the world feared

How millennial era banks prepared for Y2K to ensure that a worldwide crisis never happened.

Safely moving $3 billion in 1915

Rare video from 1915 shows Wells Fargo successfully moving $121 million — or $3 billion in today’s dollars — securely through the streets of San Francisco.

100+ years of celebrating Lunar New Year

Celebrating the Chinese lunar calendar has been a Wells Fargo tradition since 1912.

Good luck comes in red envelopes

Since 1961, Chinese customers preparing Lunar New Year gifts of “lucky money” have turned to Wells Fargo for festive envelopes.

More than a toaster

Giveaways were a way to attract new customers and, over time, create shared memories and lifelong relationships.

First in online banking

As more customers used computers in their daily lives, Wells Fargo innovated new tools to improve their banking experience. In 1995, they created the first online banking platform.

Resilience during the Great Depression

The threat of bank runs pushed many banks to find new ways to secure their depositors’ money and provide economic stability to their communities.

Serving customers worldwide since 1852

Wells Fargo expanded its presence from California to multiple overseas offices and continues to serve customers worldwide today.