Stagecoach Appearance Program
Wells Fargo’s present Stagecoach Appearance Program began on June 14, 1958. Sport Fellingham, a local rancher, drove a Wells Fargo stagecoach at the event marking the opening of a new banking store in Hayward, California. Dale Robertson, star of the television show “Tales of Wells Fargo,” rode along with Fellingham. The popularity of that event prompted a national program, which has since generated annual audiences in the millions every year. A stagecoach appearance shows Wells Fargo’s commitment to the communities we serve: Every stagecoach appearance is a distinct reflection of Wells Fargo’s vision and values, history, and brand. The stagecoach is a tangible connection with our customers—Wells Fargo is here for them, now and over time.
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