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In-Language Services Through the Years

Posted on March 1, 2018

Since the 1800s, Wells Fargo has been committed to providing in-language services and continues to do so today. Here is a selection of materials representing the wide array of in-language services offered through the years.

Advertisement for Wells Fargo and Company in Spanish, with illustration of ship.

Wells Fargo’s first known Spanish-language advertisement, published in 1855. It was created by Dr. Henry R. Myles who managed the Los Angeles Wells Fargo office.

Book cover with title text: Guia Para el Departamento de Compras y Comisiones de Wells, Fargo y Ca. En Donde y Cómo Comprar

In 1886, Wells Fargo published the “Guide for the Department of Sales and Commissions of Wells Fargo: Where and How to Buy American-Manufactured Items.” The Spanish publication was a catalog used by Mexican consumers and business owners to order and purchase a variety of items from U.S. manufacturers.

Newspaper clipping of advertisement for Wells Fargo & Company in Italian.

Newspaper advertisement for Wells Fargo & Company’s Italian Department, 18 Chatham Square, New York.

Application form for Wells Fargo & Company remittance service in Romanian.

An application for foreign remittance in Romanian from 1914. From the 1800s to today, immigrants depend on remittances to send money home to family in their home countries.

On left, advertisement in English for American Trust Company featuring a ship. On right, Spanish translation of the same ad.

Spanish translation of a 1947 advertisement for American Trust Company, now Wells Fargo.

Advertisement for Wells Fargo Bank with bank name in both English and Chinese.

This advertisement for the bank ran in a Chinese American Citizens Alliance brochure in 1963. Wells Fargo Bank Manager Lyman Jang offered in-language services to his customers in San Francisco’s Chinatown branch. This early translation of the bank’s name was later changed by Jang to better reflect the interests of his customers.

Wells Fargo Bank brochure with graphic of a hand holding a pen, with text: su cuenta personal de cheques.

A Spanish brochure for checking accounts from 1970.

Advertisement featuring a stagecoach with skyscrapers in background, with text in Arabic.

A 1975 advertisement for Wells Fargo & Company in Arabic.

Wells Fargo Bank brochure in Chinese text.

Brochure for Wells Fargo Bank in Chinese, 1979.

Magazine cover with title Managing Change displayed in Chinese, English, Thai, German, Spanish, Japanese, Italian, Tagalog, Portuguese, Korean, Indonesian, and Arabic.

First Interstate Bank of California, a predecessor bank, published this multi-language cover upon the occasion of an International Division conference in 1983.

Wells Fargo brochure for InterCuenta Express, showing person handwriting a note with various currencies on desk.

A 1996 brochure for remittance services, printed in Spanish.

Calendar in Vietnamese: view of January 1997 page, with Wells Fargo stagecoach image on bottom.

In addition to Chinese in-language materials for Lunar New Year, Wells Fargo also created Vietnamese language versions for those celebrating Tết.

Wells Fargo brochure in Korean text, with image of ledgers, bank card and checkbook.

A 1998 brochure for Wells Fargo Bank in Korean.

Advertisement in Tagalog text for Wells Fargo ExpressSend, showing young girl seated in classroom.

Advertisement for Wells Fargo Express Send service printed in Tagalog.

Brochure for online bill pay in Spanish, showing young boy on man’s shoulders, with Wells Fargo 150 Años logo on top right.

A Spanish brochure for online banking services.

Advertisement in Vietnamese text showing woman holding ice cream cones.

Advertisement for financial products and services in Vietnamese.

Wells Fargo brochure for Chinese language services, with text in both Chinese and English.

Bilingual brochure offering both print and audio translation services for Chinese-speaking customers.

Recommended Reading

Wells Fargo’s long history of serving Spanish-speaking customers

La larga trayectoria de Wells Fargo de brindar servicios a los clientes hispanohablantes

Translating Wells Fargo one Chinese character at a time


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