• Colorful painting showing a man in Chinese court costume delivering a roll of silk while another looks on. Superimposed is a red calendar dated 1967 with Wells Fargo’s name on the bottom. Under the bank’s name is the bank’s name in Chinese Characters
Heritage

100+ years of celebrating Lunar New Year

2020-01-29T11:27:31-08:00
Posted on January 29, 2020

A Wells Fargo historian shares how the company has celebrated the Chinese lunar calendar since 1912.

Lunar New Year, which marks the start of the Chinese lunar calendar, represents weeks of celebration with fireworks, parades, and private moments of housecleaning and preparation for the year ahead.

For more than a century, Wells Fargo has produced a unique calendar to celebrate the Lunar New Year with customers and team members. The calendar has been designed by various artists over the years.

The Wells Fargo Corporate Archives has a large collection of the bank’s Chinese-language calendars, dating back to the earliest-known calendar printed in 1912. The designs and styles have changed over time, but these calendars demonstrate Wells Fargo’s historic and continued commitment to diversity and inclusion.

Photo Credit: All images from Wells Fargo Corporate Archives.

Early Chinese lunar calendars used black-and-white photos and colorful illustrations.

Early Chinese lunar calendars used black-and-white photos and colorful illustrations. Advertisements in Chinese and days of the week written right to left demonstrate an interest in appealing to Chinese-language customers.

On this 1923 calendar featuring a Wells Fargo stagecoach, the characters in green mark the days according to the lunar calendar.

On this calendar featuring a Wells Fargo stagecoach, the characters in green mark the days according to the lunar calendar. The days of the Western calendar, which appear in red, count time based on the earth’s revolution around the sun.

By the 1940s, the calendars used original designs created in China.

By the 1940s, the calendars used original designs created in China. People loved the colorful prints with ornate gold embellishments; they collected and displayed the popular calendars in their homes and businesses.

Over time, the calendars sometimes featured historic Asian art and artifacts instead of original designs.

Over time, the calendars sometimes featured historic Asian art and artifacts instead of original designs.

In 1971, four Chinese characters (rich, country, money, house) were chosen to represent Wells Fargo because a San Francisco bank manager in Chinatown said they appealed to the customers he saw every day.

In 1971, four Chinese characters (rich, country, money, house) were chosen to represent Wells Fargo because a San Francisco bank manager in Chinatown said they appealed to the customers he saw every day. The characters continue to represent Wells Fargo today.

Instead of flip calendars with 12 pictures, some calendars consisted of monthly tear-off pages attached to one colorful picture.

Instead of flip calendars with 12 pictures, some calendars consisted of monthly tear-off pages attached to one colorful picture.

Calendar showing an illustration of a rooster with a Western landscape and stagecoach in the background.

During the 1990s, calendars began to feature the animals of the Chinese Zodiac. In 1993, the calendar featured the rooster.

Year of the Rooster calendar produced by Wells Fargo in 2005.

Year of the Rooster calendar produced by Wells Fargo in 2005.

Illustration of a rooster in a green field with hills in the background.

Year of the Rooster calendar produced by Wells Fargo in 2017.

7 likes

Explore more